{"title":"First Element","description":"\u003cp\u003eCanadian-made grooming products from First Element. Discover beard washes, skincare, and men's grooming essentials crafted for a clean, sharp routine — available through Love Local Products.\u003c\/p\u003e","products":[{"product_id":"foaming-beard-wash-unscented","title":"Foaming Beard Wash - Unscented","description":"\u003ch2\u003eUnscented Foaming Beard Wash Canada\u003c\/h2\u003e\u003cp\u003eKeep your beard and face clean without adding fragrance to your routine. First Element Foaming Beard Wash in Unscented is a Canadian-made beard and face wash built for men who want a simple, gentle cleanser for daily grooming.\u003c\/p\u003e\u003cp\u003eThe lightweight foam works through facial hair easily to help remove sweat, dirt, excess oil, and leftover beard care products. The unscented formula is ideal for anyone who prefers a clean finish without competing with cologne, beard oil, or other scented grooming products.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCanadian-made foaming beard wash\u003c\/li\u003e\n\u003cli\u003eUnscented formula for a clean, simple routine\u003c\/li\u003e\n\u003cli\u003eGentle cleanser for beard, moustache, and facial skin\u003c\/li\u003e\n\u003cli\u003eHelps wash away daily buildup and product residue\u003c\/li\u003e\n\u003cli\u003eLight foam rinses clean and leaves your beard feeling refreshed\u003c\/li\u003e\n\u003cli\u003eEasy to pair with any beard oil, balm, butter, or cologne\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA great choice for men looking for an unscented beard wash in Canada that keeps grooming simple, clean, and easy.\u003c\/p\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182625767677,"sku":"sku-41792770211913","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/BeardWash-unscented.jpg?v=1787603758"},{"product_id":"foaming-beard-wash-cedarwood","title":"Foaming Beard Wash – Cedarwood | First Element","description":"\u003ch2\u003eFoaming Beard Wash – Cedarwood | First Element\u003c\/h2\u003e\u003cp\u003eStart your grooming routine with a clean, refreshed beard. First Element’s Cedarwood Foaming Beard Wash is a Canadian-made beard and face wash designed to cleanse facial hair and skin without leaving your beard feeling heavy, stripped, or dry.\u003c\/p\u003e\u003cp\u003eThe warm, woodsy cedarwood scent grounds your morning routine while the lightweight foam works easily through your beard and moustache — removing dirt, sweat, excess oil, and product buildup, leaving everything soft, clean, and easier to manage.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCanadian-made foaming beard wash\u003c\/li\u003e\n\u003cli\u003eGentle cleanser for beard, moustache, and facial skin\u003c\/li\u003e\n\u003cli\u003eRemoves daily buildup, excess oil, and grooming product residue\u003c\/li\u003e\n\u003cli\u003eLightweight foam rinses clean without a heavy feel\u003c\/li\u003e\n\u003cli\u003eGreat for daily use in any beard care routine\u003c\/li\u003e\n\u003cli\u003eWarm, woodsy cedarwood scent\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182625865981,"sku":"sku-41792764084297","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/FBWcedarwood_dfef9148-fdee-4113-9e28-62ed88d78b0e.jpg?v=1787603757"},{"product_id":"premium-hydrating-hyaluronic-serum","title":"Premium Hydrating Hyaluronic Serum | First Element","description":"\u003ch2\u003ePremium Hydrating Hyaluronic Serum | First Element\u003c\/h2\u003e\u003cp\u003eA Canadian-made lightweight, fast-absorbing serum formulated with dual-weight hyaluronic acid to deliver moisture at multiple levels of the skin. High molecular weight HA plumps the surface while low molecular weight HA supports deeper hydration — for a smoother, healthier-looking complexion.\u003c\/p\u003e\u003cp\u003eEnriched with aloe vera juice, vitamin B5 (panthenol), allantoin, dragon’s blood extract, and green tea extract to calm irritation, support the skin’s natural barrier, and defend against environmental stressors.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDual-weight hyaluronic acid for multi-level hydration\u003c\/li\u003e\n\u003cli\u003eHelps improve skin softness and elasticity\u003c\/li\u003e\n\u003cli\u003eSupports a healthy skin moisture barrier\u003c\/li\u003e\n\u003cli\u003eSoothes and calms dry, stressed skin\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich botanical extracts protect against environmental damage\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy formula\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003eMade in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMade in Canada by First Element. 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Meadowfoam and rosehip improve softness and radiance, and black seed oil provides gentle calming support.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLightweight, non-greasy hydration\u003c\/li\u003e\n\u003cli\u003eSupports skin barrier function\u003c\/li\u003e\n\u003cli\u003eHelps soften and smooth skin texture\u003c\/li\u003e\n\u003cli\u003eFragrance-free — suitable for sensitive and reactive skin\u003c\/li\u003e\n\u003cli\u003eLayers well under makeup\u003c\/li\u003e\n\u003cli\u003eMade in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMade in Canada by First Element. 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The lightweight foam works easily through your beard and moustache to help remove dirt, sweat, excess oil, and leftover product buildup, leaving your beard feeling soft, clean, and easier to manage.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCanadian-made foaming beard wash\u003c\/li\u003e\n\u003cli\u003eGentle cleanser for beard, moustache, and facial skin\u003c\/li\u003e\n\u003cli\u003eHelps remove daily buildup, excess oil, and grooming product residue\u003c\/li\u003e\n\u003cli\u003eLightweight foam rinses clean without a heavy feel\u003c\/li\u003e\n\u003cli\u003eGreat for daily beard care and men’s grooming routines\u003c\/li\u003e\n\u003cli\u003eClassic Barbershop scent with a clean, timeless grooming feel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoose a Canadian beard wash built for clean skin, a better-feeling beard, and a grooming routine that feels sharp every day.\u003c\/p\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182625931517,"sku":"sku-41792771752009","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/FBWclassicbarbershop_a880976c-7297-4f8b-928e-6006593fb5a9.jpg?v=1787603757"},{"product_id":"beard-balm-cedar-leather","title":"Beard Balm – Cedar \u0026 Leather | First Element","description":"\u003ch2\u003eBeard Balm – Cedar \u0026amp; Leather | First Element\u003c\/h2\u003e\u003cp\u003eUpgrade your grooming routine with a high-performance beard balm designed to hydrate, condition, and style — without the heavy, greasy feel.\u003c\/p\u003e\u003cp\u003eCrafted with a premium blend of beeswax, shea butter, vitamin E, and nourishing carrier oils, this balm delivers the perfect balance of moisture and control. Whether you’re dealing with dryness, itch, or unruly hairs, the formula works deep beneath the surface to condition both your beard and the skin underneath — promoting stronger growth and a cleaner, more refined appearance.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoftens \u0026amp; conditions coarse, dry beard hair\u003c\/li\u003e\n\u003cli\u003eProvides light-to-medium hold for shaping and control\u003c\/li\u003e\n\u003cli\u003eReduces beard itch \u0026amp; beardruff\u003c\/li\u003e\n\u003cli\u003eLocks in moisture without greasy residue\u003c\/li\u003e\n\u003cli\u003eEnhances shine \u0026amp; fullness for a healthier look\u003c\/li\u003e\n\u003cli\u003eSupports skin health beneath the beard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182625964285,"sku":"BB-W-05-CL","price":20.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/cedarleather-beardbalm.jpg?v=1787603757"},{"product_id":"foaming-beard-wash-sandalwood-bourbon","title":"Foaming Beard Wash – Sandalwood Bourbon | First Element","description":"\u003ch2\u003eFoaming Beard Wash Canada – Sandalwood Bourbon\u003c\/h2\u003e\u003cp\u003eStart your grooming routine with a clean, refreshed beard and face. 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The lightweight foam works easily through your beard and moustache to help remove dirt, sweat, excess oil, and leftover product buildup, leaving your beard feeling soft, clean, and easier to manage.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Like It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCanadian-made foaming beard wash\u003c\/li\u003e\n\u003cli\u003eGentle cleanser for beard, moustache, and facial skin\u003c\/li\u003e\n\u003cli\u003eHelps remove daily buildup, excess oil, and grooming product residue\u003c\/li\u003e\n\u003cli\u003eLightweight foam rinses clean without a heavy feel\u003c\/li\u003e\n\u003cli\u003eGreat for daily beard care and men’s grooming routines\u003c\/li\u003e\n\u003cli\u003eSandalwood Bourbon scent with a smooth, refined finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eChoose a Canadian beard wash built for clean skin, a better-feeling beard, and a grooming routine that feels sharp every day.\u003c\/p\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182626029821,"sku":"sku-41792761921609","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/FBWsandalwoodbourbon_d5dbdb6d-8fb0-48e1-a7e5-650d6c3758e9.jpg?v=1787603757"},{"product_id":"foaming-beard-wash-distinguished","title":"Foaming Beard Wash – Distinguished | First Element","description":"\u003ch2\u003eFoaming Beard Wash – Distinguished | First Element\u003c\/h2\u003e\u003cp\u003eA Canadian-made foaming beard and face wash designed to cleanse facial hair and skin without leaving your beard feeling heavy, stripped, or dry. Distinguished is crafted for the man who wants a polished, professional grooming experience — a refined masculine scent with a confident, clean finish.\u003c\/p\u003e\u003cp\u003eThe lightweight foam works easily through beard and moustache to remove dirt, sweat, excess oil, and product buildup, leaving facial hair feeling soft, clean, and easier to manage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCanadian-made foaming beard wash\u003c\/li\u003e\n\u003cli\u003eGentle daily cleanser for beard, moustache, and facial skin\u003c\/li\u003e\n\u003cli\u003eRemoves buildup, excess oil, and grooming product residue\u003c\/li\u003e\n\u003cli\u003eLightweight foam rinses clean without heaviness\u003c\/li\u003e\n\u003cli\u003eDistinguished scent — refined, masculine, and confident\u003c\/li\u003e\n\u003cli\u003eIdeal for daily beard care routines\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMade in Canada by First Element. 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Perfect for daily use, it helps reduce dryness, itch, and beardruff while giving your beard a fuller, healthier appearance with a natural, low-shine finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply hydrates and conditions beard hair and skin\u003c\/li\u003e\n\u003cli\u003eSoftens coarse, dry beards for a smoother feel\u003c\/li\u003e\n\u003cli\u003eReduces beard itch and flaking (beardruff)\u003c\/li\u003e\n\u003cli\u003eLightweight — no heavy hold or stiffness\u003c\/li\u003e\n\u003cli\u003eImproves manageability and natural shape\u003c\/li\u003e\n\u003cli\u003ePromotes a fuller, healthier-looking beard\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eClean, Premium Formula\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNaturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eHigh in shea butter for deep conditioning\u003c\/li\u003e\n\u003cli\u003eFree from harsh additives\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eMade in Canada\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"First Element","offers":[{"title":"Default Title","offer_id":71182626095357,"sku":"BBU-W-04-C","price":20.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/1590\/3150\/files\/cedarbutter.jpg?v=1787603757"},{"product_id":"premium-aftershave-lotion","title":"Premium Aftershave Lotion | First Element","description":"\u003ch2\u003ePremium Aftershave Lotion | First Element\u003c\/h2\u003e\u003cp\u003eA lightweight, fast-absorbing aftershave lotion handcrafted in Canada to hydrate, soothe, and refresh skin after every shave. Enriched with hyaluronic acid, witch hazel, shea butter, and aloe vera, this non-greasy formula delivers lasting moisture without heaviness — the perfect finishing touch for any grooming routine.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — attracts and retains moisture for soft, smooth skin throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel\u003c\/strong\u003e — refreshes and tones skin post-shave\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — rich conditioning to soften and nourish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — lightweight hydration with skin-conditioning benefits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-absorbing, non-greasy formula\u003c\/li\u003e\n\u003cli\u003eHelps reduce post-shave dryness and tightness\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free, and cruelty-free\u003c\/li\u003e\n\u003cli\u003eMade in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAvailable Scents\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Bourbon\u003c\/strong\u003e — warm, woody, and sophisticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVanilla Tobacco\u003c\/strong\u003e — rich, smooth, and subtly sweet\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMade in Canada by First Element. 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